Michael Ashanti

Michael Ashanti is a clothes designer specialising in mens tailoring. I met with Michael to discuss possible direction, settling on his Ghanaian roots as the focal point of his brand. I decided to research Adinkra symbols, originally created by the Akan, that represent concepts or aphorisms. As a result, I discovered a symbol called Nkyimu, which represents skillfulness and precision. Traditionally these symbols are printed on material so I thought this direction worked perfectly the fashion industry.

Hide Content