I’m Paul Atchison, a Nottingham-based designer specialising in custom logo design and brand identity.

For over twenty years, I have worked across the graphic design industry, moving away from rigid agency frameworks to focus entirely on the tactile craft of the work. Over the last decade, I have focused that experience into a personal, specialised service, collaborating directly with independent makers, high-street artisan businesses, and the independent music sector.

My approach to branding is entirely jargon-free and grounded in the real world. I believe a great brand identity shouldn't just look neat on a computer layout; it needs to perform seamlessly when it moves off the screen and translates onto a hand-painted timber shop fascia, a physical retail label, or a custom apparel drop.