Leke Adebayo

The Goal
Leke has an incredibly varied career—moving from law into acting and writing (including working on BBC's This Time with Alan Partridge). Working alongside creative director James Towning, the goal was to take all these different creative projects and give them a single, organized home online so casting directors and agents could find his showreels and writing credits instantly.

What I Did
Instead of just picking a standard computer font, I hand-drew a custom calligraphy-style signature logo and a matching monogram. This gave him a completely unique visual mark that works just as well printed on a physical business card as it does on a screen.

To bring the branding to life on his website, I built a custom graphic composition specifically for his homepage banner. I then built out the rest of the site using Squarespace, making sure the layout was clean, simple to navigate, and loaded perfectly on mobile phones.

The Result
Leke walked away with a professional, cohesive digital platform that handles his acting portfolio and writing work under one roof, backed by a totally unique hand-lettered identity that off-the-shelf fonts just can't match.