Cygnet Copy

The Brief

Emma is a Nottingham-based freelance copywriter who was launching her new business, Cygnet Copy. She offers everything from writing website copy from scratch to proofreading and editing. Because she was starting completely from the ground up, she needed a proper visual identity to get her business moving. The goal was to build a look that felt human, professional, and completely original, avoiding boring corporate design templates.

The Solution

We built a clean visual system from scratch that fits a modern writer perfectly. The core of the identity is a custom logo mark that balances clean curves with sharp geometry. It is paired with a straightforward, timeless colour palette that looks great on paper and stands out instantly on a screen.

The Deliverables

Custom Logo Design: A bespoke mark built for flexible use across her new business.

Brand Guidelines: A basic, simple set of rules for typography and colours to keep everything consistent.

Template Suite: A full set of social media post and slide templates to get her marketing started immediately.

https://www.cygnetcopy.co.uk/