Forbidden Forest Cinema

The Goal
As an immersive, festival-style outdoor cinema event, the brand needed a visual identity that captured the dark, atmospheric energy of a woodland screening. The main challenge was making sure the graphics were completely scale-ready. The final logo and assets had to cut through on busy social media feeds, read clearly on massive physical event banners in low-light settings, and print perfectly onto promotional merchandise.

What I Did
I moved completely away from predictable cinema design tropes and hand-drew a custom brush script logomark and supporting assets. By drawing the lettering from scratch, I gave the event a totally unique, raw visual identity. I then carefully optimized the digital vector files to make sure the thick, organic strokes kept their edge definition and clarity, whether shrunk down onto a mobile screen or blown up across huge physical venue signage and screen-printed apparel.

The Result
The event production team walked away with a robust, highly versatile asset kit. The custom lettering gave the cinema a distinct, memorable brand presence that looked just as professional on a giant physical festival banner as it did on a customer’s phone.